Digital Shopper Monitor combines observational and declared data in one tool. First, we collect data on the digital behaviour of our panelists to uncover what e-commerce websites and apps they have visited. Once identified, they are then invited to participate in surveys where they share their opinion and level of satisfaction with these e-commerce channels.
This data is processed weekly using Artifical Intelligence (AI) and displayed on a Dashboard that includes key satisfaction indictors, data evolution over time, benchmarks, all combined with the impressions and opinions of real users.
With Digital Shopper Monitor, you will discover the strengths and weaknesses of the biggest retailers in the industry and obtain unique insights that will help take your organisation to the next level.
Key Performance Indicators (KPI's)
Evaluation
Evolutionary satisfaction index
Opinion
The reasons behind the satisfaction rating
Sentiment
Interpretation of opinions in categorized graphs
Benefits
Access the satisfaction indicators and user opinions of the Top 5 e-Commerce channels in the country.
We combine observational and declared data technologies to generate reliable information that is based on facts, not memory.
Weekly data collection and updating.
Detecting opportunities allows you to strategize, redesign and get ahead.
