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Leveraging First-Party Data in Research: Key Advantages
When it comes to conducting research, data is the key. But not all data is created equal. Have you ever heard of first-party data? If you want to elevate your research game, leveraging first-party ...
April 15, 2024 | Alejandra Ortiz
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Online consumer behavior: How to spot invisible trends
We know the digital age has changed the way people interact with brands, significantly increasing online shopping. In turn, this has led to an increase in the amount of data generated about online ...
April 12, 2023 | Maria García Limón
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This 2023 break it down with Netquest's quality data for your marketing strategies
We know that, with time, everything changes. Even market research. During 2022, the world of marketing and research experienced a great deal of change. One change was focused on the search for ...
January 13, 2023 | Maria García Limón
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Online vs. offline collection, which offers better quality data?
In one form or another, market research and efforts to obtain high-quality data have been around for centuries. Today, thanks to advances in technology, research methods have evolved by leaps and ...
December 15, 2022 | Federico Zambrano Gonzalez
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The data provider as a complement to your research agency
Do you know what the most useful asset for marketing professionals is today? The answer: data. There is no doubt that we are currently living in a golden age for data providers, as they are one of ...
September 08, 2022 | Juan Pablo Núñez
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The role of audience measurement in marketing strategies post COVID-19
Ever since the world became gripped by the word “pandemic,” threats to the audience measurement ecosystem have been relentless. Long before the crisis, even, the industry was facing several major ...
February 04, 2022 | Maria García Limón
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