Netquest Blog | Sampling (8)

Types of Data You Can Use for Online Research

There seems to be no doubt that today, data is fulfilling the role that oil played in the 18th century: it’s a major asset that everyone wants access to. But, as Michael Palmer has noted, raw data, ...

August 01, 2017 | Ferran Savín

Changes in the Market Research: GRBN Participant Engagement Initiative

Henry Ford once said “If everyone is moving forward together, then success takes care of itself” and we do agree with him. At Netquest, we believe team playing is essential to achieve great things, ...

May 05, 2017 | Isabel Montero Garcés

Is Shopping Cultured?

At this year’s ESOMAR LATAM Conference in Mexico City, Lightspeed Research and Netquest jointly presented a paper entitled “Is Shopping Cultured? An Exploration into the Global Language of Consumer ...

May 05, 2017 | Joaquim Bretcha

Non-random sampling: snowball sampling

With this post, we'll conclude our series on sampling techniques. Today we’re going to talk about the snowball sampling method. Snowball sampling is a nonrandom sampling method in which the ...

February 06, 2017 | Carlos Ochoa

Non-random sampling: quota sampling

At last, our series of posts on sampling, has reached the all-star of non-random sampling: quota sampling. This method is most often used in online research conducted through panels. We could look at ...

February 01, 2017 | Carlos Ochoa

Non-random sampling: availability sampling

This post marks the second part of our series on sampling methods. This second installment will describe non-random sampling methods. Remember: we talk about nonrandom sampling when we don’t have ...

January 30, 2017 | Carlos Ochoa

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