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Alternative methods for selecting web survey samples
When thinking about participation rates, is it better to use a profiled sample or a non-profiled one? What about fieldwork efficiency? Or the accuracy of the answers? And satisfaction with the survey?
June 21, 2018 | Ezequiel Paura
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The Mobile World Congress From a Market Researcher's Perspective
Barcelona hosted the annual Mobile World Conference (MWC2018) during the last week of February. For one week, the Catalan city became a showroom of the latest technologies in mobility. What used to ...
March 15, 2018 | Joaquim Bretcha
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Tribute to the Genuine Women Around the Globe
Before you start reading this article, I’d like to ask you for a little favor: For a few seconds, take a look around you. What do you see? I bet there’s at least one woman. At least one. Working ...
March 08, 2018 | Isabel Montero Garcés
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The Super Bowl Stats You Haven't Seen Yet
People are no longer watching the Super Bowl for the commercials. Women are still the future of the NFL. Online grocers are reaping the benefits of Super Bowl Prep. Plus, much more.
February 13, 2018 | Katie Hagan
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Declarative Data Versus Behavioral Data: Understanding the Difference
Before the battle between declarative data versus behavioral data, there was a time when relying on declarative data was at the core of what market researchers knew. As we know, declarative data is ...
August 22, 2017 | Katie Hagan
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The Big Data Revolution: How is it Impacting the Research Process?
I doubt anyone will be surprised to hear me say that in the last few years there has been unimaginable growth in the sheer volume of data available, and in the methods for collecting and processing ...
August 10, 2017 | Ferran Savín
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