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How and when to use drop-box type scales in surveys
The Survey Academy Series: 7th Chapter The design – meaning the type of questions and how they are presented – that we choose for a survey is essential. A good survey design is the one that ...
December 11, 2018 | Carlos Ochoa
Multiple selection lists: “Check all that apply” Vs “forced choice”
The survey Academy Series: 6th Chapter
November 13, 2018 | Melanie Revilla
Balanced questions reduce "yes" responses
The survey Academy Series: 5th Chapter
October 23, 2018 | Carlos Ochoa
Five advantages of data visualization
An effective channel for analysis and insight detection Over the past few years, data visualization has seen a massive growth in popularity, thanks to the technological innovation of dashboards and ...
October 09, 2018 | Melissa Matias
3 steps to adopt online behavioral data
Can you name the 5 last websites you visited last night?
June 25, 2018 | Enric Cid
From Desired Goals to Explicit Analysis
The term "behavioral data" and its benefits for market research may not be new for most of you. One of the most prominent features of this sort of information is that the data acquired is independent ...
May 17, 2018 | Anna Bellido