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Quality Panels: What’s the Optimal Frequency for Surveying?
Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research know that this is a question often posed by companies that ...
August 14, 2019 | Andreina De Abreu
Questioning Audio-matching
Must-know keys
August 02, 2019 | Isabel Montero Garcés
Survey quality: Why using quality controls?
On a previous post we told you about the Online Panels Mystery Shopping exercise done by our team. Let’s do a recap: our team created two fictional panelists identities and then joined 10 Online ...
July 25, 2019 | Maria García Limón
Privacy policies: What is the ethics of your online panel?
“Ethics is knowing the difference between what you have the right to do and what is right to do.” Potter Stewart.
July 03, 2019 | Andreina De Abreu
5 ways to conduct Ad Effectiveness research
When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a Survey? Think again.
June 27, 2019 | Vanessa Castro
Using Behavioral Data to measure Netflix’s reach
Netflix was founded in the US in 1997. The company started a streaming service ten years later, went multidevice in 2010, and reached 190 countries by 2019 with 137 million registered accounts. Their ...
May 31, 2019 | Vanessa Castro