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7 steps to follow for online data collection
Collecting data is key for all market research. This stage starts once we have defined the research objectives and ends when we have obtained the data to be analyzed. Have you ever wondered whether ...
January 24, 2017 | Carlos Ochoa
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Random sampling: systematic sampling
Now that we have taken a look at stratified sampling, we’d like to continue our series of posts on sampling techniques by examining systematic sampling. Systematic sampling used to be very popular, ...
January 23, 2017 | Carlos Ochoa
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Random sampling: stratified sampling
In an earlier post, we saw the definition, advantages and drawback of simple random sampling. Today, we’re going to take a look at stratified sampling. This method, which is a form of random ...
January 18, 2017 | Carlos Ochoa
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Random sampling: simple random sampling
Continuing with our series of posts on sampling, today we'll review the first random sampling method: simple random sampling. This is one of the most popular sampling methods, and it serves as a ...
January 16, 2017 | Carlos Ochoa
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Random and non-random sampling
In a recent post, we learned about sampling and the advantages it offers when we want to study a population. Today, we're going to take a look at the two main sampling methods. Let’s start by ...
January 12, 2017 | Carlos Ochoa
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Sampling: what it is and why it works
Whenever I look at the stats for this modest blog, I always notice the same pattern. The number of visits aligns perfectly with the Pareto principle: 20% of our posts generate 80% of our page views. ...
December 27, 2016 | Carlos Ochoa
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