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Audio matching: A revolution in audience measurement
Have you ever wondered why digital media analytics are dominated by metrics such as page views, clicks, and so on? To answer this question, we have to look far beyond the advent of the internet. Ever ...
July 26, 2022 | Elder Munhoz
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Five keys to selecting a data provider and maximizing your budget
The data provider for your market research is a core element when it comes to getting good results. Your clients’ satisfaction will largely depend on the quality of the data you deliver to them.
June 01, 2022 | Raúl Rodríguez Hernández
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Audience measurement as an ally in business objectives
Audience measurement is essential to meeting a company’s objectives. It is a tool to obtain information about the audience that comes into contact with a brand’s content. Today, companies need to be ...
May 19, 2022 | María Dolores García
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The role of audience measurement in marketing strategies post COVID-19
Ever since the world became gripped by the word “pandemic,” threats to the audience measurement ecosystem have been relentless. Long before the crisis, even, the industry was facing several major ...
February 04, 2022 | Maria García Limón
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The main trend in audience measurement in 2022
For years, on-demand TV content has been wiping the floor with audiences. But when we talk about media and audience measurement, we’re talking about a category that encompasses all devices and ...
January 27, 2022 | Maria García Limón
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The post-COVID eCommerce scenario in Spain. FMCG as a particular case.
A few weeks ago, Joan Miró, our Director of eCommerce Solutions, presented an interesting webinar in which he talked about the effects that Spaniards' online browsing has been suffering since the ...
August 25, 2020 | Maria García Limón
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