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Behavioral data: High-quality data for a 360-degree view
The days when marketing experts relied only on self-reported data in their campaigns are long gone. To have high-quality data, this data is increasingly being replaced by behavioral data.
April 08, 2022 | Maria García Limón
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Ensure effective market studies with quality data
The market research industry has recently undergone dramatic changes. To tackle these dynamics, agency researchers (professionals who are part of companies that offer market research services to ...
April 08, 2022 | Carolina Figueroa Carvajal
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How to obtain quality data for a collection project without failure
In the world of market research, we have often seen examples of bad surveys, forms, and questionnaires. But what’s the point of gathering data when it's incomplete, inexact, or rife with errors?
March 22, 2022 | Maria García Limón
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What websites do our female panelists visit?
In recent years, it has become common to see millions of women around the world take to the streets on March 8 to commemorate International Women's Day, demanding rights, supporting victims of gender ...
March 10, 2021 | Maria García Limón
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Assessing 3 popular market research reporting tools
After looking into the most popular infographic- and business intelligence reporting tools, we're turning our attention to the core of our business - market research. When it comes to visualizing ...
January 08, 2019 | Melissa Matias
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Comparing 3 popular business intelligence platforms
In the first post of this series, we evaluated three online tools for creating infographics. In that post, we noted that despite the abundance of tools available to researchers and business ...
November 20, 2018 | Melissa Matias
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