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Consumer panel: what is it and how to do it?
Table of contents Consumer panels are a key tool for obtaining valuable and insightful data on consumer behavior, opinions and preferences over time. Used in market research, these panels allow ...
February 27, 2025 | Aldana Plati
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Stages and Phases of Market Research
Have you ever wondered how to make better decisions about your products and services? The answer lies in market research. In this post, we'll dive into the fascinating world of market research, ...
August 07, 2024 | Nathalie Pozo
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Difference Between Market Study and Market Research
In thebusinessworld, theterms "marketstudy" and "marketresearch" are oftenusedinterchangeably. However, althoughthey are related, theyrepresentdistinctconceptswithspecificapplications and benefits. ...
July 10, 2024 | Nathalie Pozo
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How to Conduct an Effective Market Research Survey
Marketresearchsurveys are essentialtoolsforanycompanylookingtobetterunderstanditsconsumers, identifymarketopportunities, and makeinformeddecisions. In this blog post, ...
July 04, 2024 | Aldana Plati
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Omnibus Surveys: Key to Market Research Insights
Omnibus surveys are a powerful and versatile tool in the field of market research. This type of survey is characterized by its ability to include questions from multiple clients in a single ...
June 25, 2024 | Aldana Plati
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How to Conduct an Ad Hoc Research
Ad hoc researchisan invaluable toolforobtainingspecific and relevantinsightsthat can guide strategicdecisionswithin a company. Thistypeofresearchisdesignedtoaddress particular questions at a ...
June 17, 2024 | Javier Cuadros
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