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Predictive Analysis: What It Is and How to Implement It
Table of content Predictive analysis has become a key tool for companies looking to stay ahead of market trends, improve customer experience, and optimize operations. By leveraging historical data ...
April 09, 2025 | Ferran Robla
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How are consumers classified?
Table of content In the world of marketing and market research, understanding different types of consumers is key to designing effective strategies. One of the most analyzed profiles is the rational ...
March 28, 2025 | Ferran Robla
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Consumer psychology
Table of contents Consumer psychology is a key field in marketing and market research. Understanding how customers think, feel and make decisions allows brands to design more effective strategies, ...
March 22, 2025 | Ferran Robla
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Customer relationship: types and strategies to improve it
Table of contents Maintaining a strong and lasting relationship with consumers is one of the main challenges for businesses today. Competition is fierce and consumers have more choices than ever, ...
March 17, 2025 | Ferran Robla
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Consumer Purchase Cycle: Key Stages
Table of contents The consumer buying cycle is the process a person follows from the time they identify a need until they make a purchase and evaluate their decision. Understanding each of its phases ...
March 12, 2025 | Aldana Plati
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The 10 factors that affect consumer behavior
Table of contents Consumer behavior is a key element in market research, as it allows us to understand how and why customers make purchasing decisions. For brands, knowing these factors is essential ...
March 06, 2025 | Aldana Plati
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