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Declarative Data Versus Behavioral Data: Understanding the Difference
Before the battle between declarative data versus behavioral data, there was a time when relying on declarative data was at the core of what market researchers knew. As we know, declarative data is ...
August 22, 2017 | Katie Hagan
The Big Data Revolution: How is it Impacting the Research Process?
I doubt anyone will be surprised to hear me say that in the last few years there has been unimaginable growth in the sheer volume of data available, and in the methods for collecting and processing ...
August 10, 2017 | Ferran Savín
Types of Data You Can Use for Online Research
There seems to be no doubt that today, data is fulfilling the role that oil played in the 18th century: it’s a major asset that everyone wants access to. But, as Michael Palmer has noted, raw data, ...
August 01, 2017 | Ferran Savín
Changes in the Market Research: GRBN Participant Engagement Initiative
Henry Ford once said “If everyone is moving forward together, then success takes care of itself” and we do agree with him. At Netquest, we believe team playing is essential to achieve great things, ...
Getting closer to in the moment insights generation
Marketers and market researchers are looking for new ways to understand online consumer behavior. Since the commercial internet became available in the mid 90s, new needs emerged as consumer behavior ...
September 23, 2016 | Daan Versteeg
Nicequest App: Blend of Declarative and Behavioral Research
At Netquest we wanted to start this new year full of energy, so we have dedicated these first three months of the year to launch our first app for mobile devices –smartphones, phablets, tablets- for ...
April 07, 2015 | Nacho Rosés