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The Times they are A-Changin' for the Questionnaire
I must admit that I am sort of an intruder in the Market Research industry. I am not sure if this is the best way to describe myself after 12 years working in an Online Panel Company, occupying ...
November 19, 2015 | Carlos Ochoa
Autumn in Munich: what we have to say about research & results ‘15
More than fallen leaves and a chilly weather, autumn in Munich presents itself as the perfect scenario for one of the most important events in the market research industry, the Research & Results ...
November 06, 2015 | Nijady Balanta
Creative data: how Netflix got to France
You're at the bus stop at 6 pm, it's cold and it's raining. You turn around and you see an advertising of a full color animated GIF featuring one of your favorite Spartans movies - let's suppose is ...
August 07, 2015 | Vanessa Castro
Programmatic buying knocks market research doors
“Programmatic buying is the gluten of advertising. Like gluten, ‘programmatic’ has become a buzzword that many people use but few really understand. They just know it’s important.”
August 06, 2015 | Nijady Balanta
9 Myths about Online Market Research
There are so many myths around online research. Some of them are just based on the mistrust that some clients still have on the Internet but to be honest, we know that there are some reluctances ...
May 28, 2015 | Silvia Viñuales
Privacy, an opportunity not to be missed
We can define the right to privacy as the people’s right to have a free space from other’s watch or judgment. This is a fundamental right universally acknowledged.
April 14, 2015 | Oriol Llauradó