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Political polls’ credibility on the ropes again
It seems that the most convenient way to predict results in the politics scenario is to follow polls. But can we actually trust them? Now this has become THE awkward questioning for pollsters.
July 25, 2016 | Nijady Balanta
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Legendary products: VHS VS BETA
As 21st century consumers, we are all too acquainted with commercial battles to impose one technology over the rest on the market. We are currently witnessing battles between Android and iOS, between ...
June 08, 2016 | Carlos Ochoa
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LEGENDARY PRODUCTS: BIC CRISTAL
What is the key to a product’s success? Is it inventive ability? Or is it definition, commercialization and launch? What is more important: R&D or product management?
June 02, 2016 | Carlos Ochoa
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We need a fair measure of online panels size
The ISO26362 standard for access panels –thus applicable to online panels- was born with the purpose of providing research clients more clarity on how said data sources are created and managed. This ...
May 13, 2016 | Carlos Ochoa
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"Who said Market Research is boring?"
April is one of the busiest months of the year when it comes to events in the market research industry and in our case it wasn’t the exception. As Netquest we participated in more than10 events ...
May 06, 2016 | Vanessa Castro
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How to speed up market research in Latin America.
During the last 6 months, I have been honoured to be a member of the Programme Committee for the 2016 edition of theESOMAR Latin America Conference that was held in Bogota (Colombia), last 10th -12th ...
April 23, 2016 | Enric Cid
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