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Sampling: what it is and why it works
Whenever I look at the stats for this modest blog, I always notice the same pattern. The number of visits aligns perfectly with the Pareto principle: 20% of our posts generate 80% of our page views. ...
December 27, 2016 | Carlos Ochoa
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ISO/TC 225 announces latest updates on research standards
Over three days in October, working groups of the ISO Technical Committee 225 (TC 225), which has responsibility for the market, opinion and social research ISO standards, gathered in Madrid at AENOR ...
October 24, 2016 | Nijady Balanta
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Getting closer to in the moment insights generation
Marketers and market researchers are looking for new ways to understand online consumer behavior. Since the commercial internet became available in the mid 90s, new needs emerged as consumer behavior ...
September 23, 2016 | Daan Versteeg
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Netquest appoints Portugal Country Manager
Press Release Joana de Lacerda is the new Country Manager in Netquest Portugal Joana brings over twelve years of worldwide Market Research experience Netquest expands and enhances advanced online ...
August 04, 2016 | Nijady Balanta
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Political polls’ credibility on the ropes again
It seems that the most convenient way to predict results in the politics scenario is to follow polls. But can we actually trust them? Now this has become THE awkward questioning for pollsters.
July 25, 2016 | Nijady Balanta
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Legendary products: VHS VS BETA
As 21st century consumers, we are all too acquainted with commercial battles to impose one technology over the rest on the market. We are currently witnessing battles between Android and iOS, between ...
June 08, 2016 | Carlos Ochoa
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