bilendi-yellow
Contact us

Discover the latest
news and trends in market research

Subscribe to our blog and receive the latest news.

Latest news

Consumer panel: what is it and how to do it?
Table of contents Consumer panels are a key tool for obtaining valuable and insightful data on consumer behavior, opinions and preferences over time. Used in market research, these panels allow ...
February 27, 2025 | Aldana Plati
Read More
How to Conduct a Consumer Analysis
Table of contents Consumer analysis is one of the key tools for any marketing strategy. It is a process that involves collecting and evaluating data on consumer preferences, needs, and behaviors to ...
February 20, 2025 | Javier Cuadros
Read More
What is Consumer Behavior?
Table of contents Consumer behavior refers to the analysis of the mental and emotional processes that determine how people choose, buy, use, and discard products and services. This behavior is ...
February 18, 2025 | Ferran Robla
Read More
What Are Consumer Groups?
Table of contents Consumer groups are segments of people who share common characteristics, behaviors, or interests related to the consumption of products or services. These groups can be influenced ...
February 13, 2025 | Ferran Robla
Read More
Understanding Consumer Needs in Marketing
Table of contents In marketing, understanding consumer needs is essential for designing effective strategies. These needs drive purchasing decisions and reflect the desires and expectations that ...
February 10, 2025 | Nathalie Pozo
Read More
What are Consumer Needs? How to Satisfy them
Table of contents Consumer needs are the desires or deficiencies that drive individuals to seek products or services that help them meet their expectations. These needs are fundamental in marketing, ...
January 30, 2025 | Javier Cuadros
Read More