The Survey Academy Series: 1st Chapter With the rapid move of surveys from offline to online, we need to reevaluate how questionnaires should be designed. Therefore, we've listed 7 golden rules that ...
Alternative methods for selecting web survey samples
When thinking about participation rates, is it better to use a profiled sample or a non-profiled one? What about fieldwork efficiency? Or the accuracy of the answers? And satisfaction with the survey?
The term "behavioral data" and its benefits for market research may not be new for most of you. One of the most prominent features of this sort of information is that the data acquired is independent ...
