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Consumer Purchase Cycle: Key Stages
Table of contents The consumer buying cycle is the process a person follows from the time they identify a need until they make a purchase and evaluate their decision. Understanding each of its phases ...
March 12, 2025 | Aldana Plati
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The 10 factors that affect consumer behavior
Table of contents Consumer behavior is a key element in market research, as it allows us to understand how and why customers make purchasing decisions. For brands, knowing these factors is essential ...
March 06, 2025 | Aldana Plati
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Consumer panel: what is it and how to do it?
Table of contents Consumer panels are a key tool for obtaining valuable and insightful data on consumer behavior, opinions and preferences over time. Used in market research, these panels allow ...
February 27, 2025 | Aldana Plati
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User vs. Consumer: How Do They Differ and Why Does It Matter in Marketing?
Table of contents In the world of marketing, the terms "user" and "consumer" are often used interchangeably. However, understanding their differences is essential for designing effective strategies ...
January 23, 2025 | Aldana Plati
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What Are Consumer Insights and Why Are the Key to Marketing?
Table of contents In a world where consumers have more choices than ever, consumer insights have become the compass for marketing strategies. These insights are data that reveal patterns, needs, and ...
January 17, 2025 | Aldana Plati
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How to Conduct a Market Study for a Restaurant: Step-by-Step Guide
Table of contents The success of a restaurant depends on various factors, but one of the most important is the market research conducted before its opening. A good market study for a restaurant ...
October 24, 2024 | Aldana Plati
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