Genuine people, genuine panel, genuine data.

We were founded 20 years ago as a digital company so innovation is in our DNA. With our data, we aim to provide all industry players with pioneering tools for better decision-making.
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To achieve our goal, we have built a true representation of society based on real people. Everyday consumers who want to have their say. People who are willing to share their opinion and behavior with us and be rewarded for it.


Our panel and our data collection capabilities have established us as a reliable partner for research institutions and businesses, bringing them closer to their consumers to obtain the best possible insights.

Our story

2001

2001
Digital DNA
Netquest was born in as a company dedicated exclusively to developing online research solutions technology.

2005

2005
Online Panel
In December, the company introduced its first online panel to market research companies in Spain.

2009

2009
Nicequest was born
With the idea of creating a unique experience for panel members, we launched a new online portal under the brand "Nicequest", with panels created specifically for Spain, Portugal and Latin America..

2011

2011
Leaders in Latin America
We celebrated our 10th anniversary and launched panels in 17 new countries in Latin America, establishing ourselves as area leaders.

2014

2014
Joining forces
The power of our quality data and the effects of the digital age were more apparent than ever. We joined forces with Wakoopa, a leading provider of behavioural data collection. This was the perfect combination of online panel know-how and advanced technological tracking.

2016

2016
Union with GfK
We began a new journey in global digital data collection for the entire industry, together with GfK.

2020

2020
A Symphony of Data
With millions of panelists worldwide and panels in over 20 countries, we now offer a 360º view of today's consumer, enriching our opinion-based data with insights from digital behavior, audio-matching and gelolocalization.

Now

2001
After more than 20 years of experience, our commitment to delivering genuine, quality data remains unquestionable, making us a trusted partner for any market research project.

Our values

Our work is based on 4 values that are the foundation of our mission and our daily operations.

Leadership

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Esteban Gay

Managing Director

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Enric Cid

Strategy Director

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Núria Pérez

Finance Director

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Pepe Tomás

Operations Director

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Adrián García

Technology Director

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Nathalie Pozo

Marketing Director

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Leandro De Maio

Product Director

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